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states the specific job the applicant is applying for, explains why he believes he is
qualified, and pointedly asks for an interview. In most cases, you'll be able to provide
an "all-purpose form letter" which your client can adapt to any position that
interests him. More later about actual writing of the resume and the cover letter.
The format and style of the body of the resume are the items
you want to learn from your book. Resumes of today generally follow this outline:
1. Name
2. Address
3. City, state, zip.
4. Phone Number
5. Type of job or position wanted
6. Goals and/or desires in life
7. Job history, starting with current or last job held
8. Special courses, education or training completed
9. Military History
10. Formal Education
11. Activities while attending school: athletics, offices, awards
12. Hobbies and special interests
13. Notation that names of business and personal references will be furnished
on request.
14. Availability
15. Health
Once you're organized with space and equipment, you're ready
for business. All that's necessary from this point on will be advertising, client
interview, and producing the final product. Your advertising needs, in comparison with
many other businesses, need not cost you an exorbitant amount of money. It should,
however, be consistent and eye-catching. You should contact your area's most widely read
newspaper and arrange to run a one-column by one inch ad every day for the next six to
twelve months. By purchasing your ad space on a daily insertion basis, and over at least a
six month period, your rate will be much lower than the rate charged for shorter
contracts.
Your newspaper ad might read something like this:
A Complete, Professional Service
MIDWEST RESUME SERVICE
Resumes - Letters - Portfolios
...that result in jobs!
Phone 123-4567
Aside from an ad in the newspaper, and perhaps a similar one
in your area shoppers' papers, the only other advertising efforts you should worry about
are those that don't cost money - free bulletin board announcements, radio and television
talk show in terviews, and low cost flyers, circulars or brochures that describe your
services.
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